A World Book Day Treasure Hunt Adventure comes to Camberley
Camberley town centre is set to transform into a story-filled playground this World Book Day, with the launch of a brand-new, free Treasure Hunt experience running from 14th February to 15th March.
The interactive outdoor trail invites families, children and book lovers to explore the town centre in a fun and imaginative way. Delivered in collaboration between Love Camberley BID, The Square Camberley and The Atrium Camberley, this marks the fifth successful collaboration between the three partners.
For this latest activation, Camberley has also partnered with High Street Safari, experts in transforming public spaces into interactive adventures. Together, they have created an innovative augmented reality (AR) treasure hunt, designed to support the World Book Day charity’s mission to improve lives by championing the fun of reading and helping children see books and storytelling in a new and exciting way.
Stephen Blackwell, Project Director at High Street Safari, added: "By bringing these characters to life in 3D, we're helping children engage with reading in a way that feels modern and exciting. We’re proud to work alongside World Book Day® to put books at the heart of the community."
Hidden across the town centre are 38 special window markers, spread across 10 themed zones. Participants are encouraged to find them all, scanning each stop using their phone to unlock characters brought to life in 3D augmented reality and collect digital stickers to complete their own online sticker book.
The immersive AR experience has been designed to make reading more accessible, interactive and engaging, encouraging curiosity, exploration and creativity among young readers.
To mark World Book Day on Friday 7th March, the adventure will be enhanced with additional in-centre competitions, all available exclusively to visitors on the day. Families are also encouraged to dress up, with children in fancy dress invited to visit the Customer Services desk to receive a sweet treat (while stocks last).
Don't forget children can take their £1 book vouchers, that they've been given at school, to any the participating retailers like Waterstones and The Works whilst on the hunt to claim their £1 book.
Gavin Vidler, Centre Manager at Camberley Shopping Centre, said: “We’re delighted to once again be working with Love Camberley BID and The Atrium. This treasure hunt brings stories to life in a way that feels exciting and accessible, while encouraging families to spend time together in the town centre and celebrate the joy of reading.”
Whether visitors are completing the full trail or enjoying part of the experience during a shopping trip, the World Book Day Treasure Hunt offers a unique and engaging way to celebrate reading while discovering everything Camberley town centre has to offer.