Surrey care sector leader takes on senior role at luxury home care provider
A Surrey-based care sector leader with more than a decade of senior operational experience has been appointed Registered Manager at luxury home care and lifestyle concierge provider Venelle, as the business continues its carefully considered growth across London and the Home Counties.
Heather Carter joins Venelle bringing extensive expertise in complex care, service growth, regulatory excellence and high-performing team leadership. Her previous roles include Operations Manager at My Homecare Surrey, where she developed an in-depth understanding of the distinct needs of clients and families across the region, alongside senior positions at Excelcare Homecare, Bluebird Care Lewisham & Southwark, MiHomecare, HFH Healthcare and CHS Healthcare at King's College Hospital.
Her appointment comes at a pivotal moment for Venelle, following the recent launch of its pioneering membership model, which is redefining how proactive, relationship-led care and lifestyle support can be delivered in the home. The approach is gaining particular traction with discerning families across Surrey and the Home Counties, where demand for more personalised, preventative and concierge-style support continues to grow.
Working alongside Founder and CEO Louise Blezzard and Director of Care Operations Kelly Morris, Heather will oversee the delivery and continued development of Venelle's services, supporting clients in some of the region's most prestigious homes and communities.
Reflecting on her appointment, Heather Carter said: "Venelle immediately stood out to me because it approaches care differently. There is a real emphasis on relationships, discretion and creating support that fits around a person's life rather than asking them to fit into a system. The membership model is particularly exciting because it allows care and support to become far more proactive and preventative. Families increasingly want reassurance, continuity and trusted guidance before situations reach crisis point, and Venelle has created something that responds to that need in a very thoughtful and sophisticated way.
She continued: “What Louise, Kelly and the wider team have built over a relatively short period of time is incredibly impressive. There is a genuine commitment to quality here - not just in the care itself, but in the experience surrounding it. I'm excited to be joining at such an important stage of growth and look forward to supporting both the team and the families we work with."
Louise Blezzard, Founder and CEO of Venelle, said: "Heather's appointment represents a hugely important step for Venelle as we continue to strengthen the structure around our growing service. She brings exceptional operational experience, a deep understanding of quality home care delivery and the kind of calm, capable leadership that is invaluable within a business like ours. What stood out immediately was not only Heather's track record, but her values. She understands that truly exceptional care is about far more than processes and compliance - it is about trust, relationships, consistency and creating an experience that feels deeply personal to every client and family."
Founded in 2023, Venelle has grown steadily while maintaining a deliberately selective and quality-led approach. The company has developed a strong reputation for delivering discreet, highly personalised care and concierge support to clients living in some of London and the Home Counties’ most prestigious homes and communities, while also gaining wider recognition for its progressive perspective on modern ageing, preventative support and lifestyle-led care.
For more information about Venelle and its services, visit www.venellelife.co.uk or email [email protected]