Toys“R”Us® Launches in Hobbycraft Woking Store with Family Grand Opening Event on Saturday 22nd November
FREE goody bags for the first 50 customers, colouring and face-painting stations, giveaways, Geoffrey the Giraffe meet & greet and more
Hobbycraft, the UK’s largest arts and crafts retailer, has announced the arrival of Toys“R”Us inside its popular Wokingretail park store.The launch forms part of a national rollout across six UK stores, bringing the much-loved toy brand back to local communities with an exciting, interactive in-store experience for families and to introduce a curated range of toys, games, and accessories from popular brands such as LEGO, Pokémon, Hot Wheels and more.
To celebrate the launch, Hobbycraft and Toys“R”Us will host a free, family-friendly Grand Opening Event on Saturday 22nd Novemberfeaturing goody bags, entertainment, activities and more for the local community.
Kicking off at 9:00am, attendees will enjoy an exciting programme of entertainment:
- Goody bag giveaway for the first 50 customers
- Exclusive opening offers and discounts available in-store
- A Meet & Greet with Geoffrey the Giraffe and ribbon-cutting from 9am
- A Golden Ticket Giveaway – find the ticket and win a prize
- A FREE colouring station featuring Toys“R”Us activity sheets
- FREE face painting with Snazaroo
- Live demos and giveaways from popular brands including LEGO
The shop-in-shop concept strengthens Toys“R”Us’ growing presence within UK retail spaces, with Hobbycraft chosen as a key partner thanks to its strong family appeal, vibrant bright store environments, and convenient retail park locations.
Alongside the new area, the store will continue to offer an extensive Hobbycraft range, including papercraft supplies, kids’ craft kits, clay and jewellery tools, knitting and crochet essentials, and a selection of craft workshops for all ages.
Simon Cartey, UK Commercial Director at Toys“R”Us said: “We’re delighted to bring the Toys“R”Us magic to Wokingand Geoffrey the Giraffe can’t wait to meet everyone on Saturday! Creating moments of joy for families is at the heart of what we do, and this new space at Hobbycraft will be filled with favourite brands, exciting activities, and that familiar sense of wonder customers have always loved about toy shopping with our brand.”
Alex Willson, CEO at Hobbycraft said: “Bringing this much-loved brand to our Wokingstore is an exciting step in offering customers even more choice and inspiration under one roof. With both Hobbycraft and Toys“R”Us appealing strongly to creative, family-focused shoppers, the partnership brings together two brands that truly complement each other.”
Local residents can visit the Hobbycraft store and attend the event at Unit 2 Lion Retail Park, 151 Oriental Road, Woking GU22 8BD, kicking off from 9am and finishing at 1pm. The store will remain open until 6pm.
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About Hobbycraft
Hobbycraft, the UK’s leading crafts and hobby retailer, is on a mission to get all of Britain making. With over 100 stores nationwide and a dedicated online platform offering more than 25,000 products, Hobbycraft serves everyone from casual crafters to passionate hobbyists, providing not just supplies, but inspiration and community. The brand supports makers of all levels through a comprehensive programme of workshops, online tutorials, and free step-by-step projects. or more information, visit hobbycraft.co.uk
In 2025, Hobbycraft launched Hobbycraft TV, a new channel designed to inspire and connect creative communities through expert-led tutorials, project ideas, and live content. Viewers can tune in on Freeview channel 97, watch online at hobbycraft.co.uk/tv, or stream via YouTube and the red button on connected TVs.
Hobbycraft stores are more than retail spaces, they’re creative hubs where customers can find inspiration, guidance, and support from skilled colleagues and in-store Artisans who share a genuine passion for making and creating.
About Toys“R”Us
Toys"R"Us® is a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys"R"Us, is adored by millions of kids and their families around the world.
In the UK, Toys“R”Us is reintroducing its in-store experience through a growing number of shop-in-shop locations across the country. These spaces bring the excitement of toy shopping back to the high street, offering families a curated selection of toys, games and children’s products from leading global brands.
For more information, please contact the Hobbycraft Press Office: [email protected]