Staff at Vistry South East take the plunge for forces charity
Staff from the South East region of Vistry Group, Britain’s biggest housebuilder, have completed an array of fundraising challenges in support of SSAFA, the Armed Forces charity.
SSAFA was the company’s chosen national charity in 2024 and events organised by the team at Vistry South East, which is based in Caterham, raised a total of £10,000 during the course of the year.
A charity golf day held at East Sussex National Golf Club in Uckfield in July contributed £7,316 towards the total, while a further £1,284 was raised by a group of employees who completed the 13 Bridges Challenge – a sponsored walk taking in 13 bridges across London – in September.
Vistry South East colleagues also got involved in the company-wide Tri-Force Trials week, which featured a variety of fundraising activities linked to ice, earth and water. Some staff braved an early morning open water lake swim in Redhill, one site hosted an ice bath challenge, while other employees took part in running, walking and climbing, raising £1,400 between them.


The ice bath challenge was held at Vistry’s Mill View development in Pagham in September, with site staff and contractors taking on their colleagues from across the region to see who could endure the ice-cold water the longest – a battle won by the site team who stayed immersed for an impressive 15 minutes.
Ginny James, sales and marketing director for Vistry South East, said: “Everyone here at Vistry South East has put in a phenomenal effort to help raise money for SSAFA during the course of the year. I am so impressed by the way the team has risen to the challenge by taking on these various fundraising challenges to boost our total.”
“The support that SSAFA provides to serving personnel, veterans and their families is absolutely essential and we are really proud to have spent 2024 raising much-needed funds which will help them to continue with their lifechanging work”.
To find out more about the work of SSAFA, visit www.ssafa.org.uk.


Vistry South East is building new homes across Sussex, Surrey and Kent under the Bovis Homes, Linden Homes and Countryside Homes brands. For more information, visit bovishomes.co.uk, lindenhomes.co.uk and countrysidehomes.com.